Top 4 Reasons Why Freelancers Must Blog in Order To Succeed ~ Your Freelance Guy

Freelancers cannot just stay on one job for the rest of their life. Being free is what it all has to be. The difference between company-based jobs and freelancing is that there are endless stream of projects and many opportunities for augmented income, specifically online. This won't happen if we see ourselves as regular "employees". This is business, so we have to market ourselves to survive. Then why blog?

1. It's your own, organized portfolio
How would you show what your expertise is to clients? Will you rely on outsourcing websites and use their web address to show the portfolio you saved there? That will be unprofessional. Will you build a slide show of your website design or archive 10 of your best articles and submit it to clients? Well that will be very time consuming both to you and your client. It will draw away clients thus consider you as unorganized, unprofessional, as a result unfit to do their tasks even before the negotiation process begins. So what better way to showcase your skills than to put it somewhere organized, a blog.

2. You can show your area of expertise in a certain field
Your blog is not just where you can showcase your designs, projects, etc. but also you can share what you know on a particular field. Blog about your experiences like what to do when a fatal error happened to someone's computer, or provide step by step techniques on how to produce professional-grade photos. When potential clients look at your blog and see what you know, they'll realize instantly what are your strengths then add you for a project based on what you know thus an easier job for you.

3. More Possible Clients
Looking for clients are hard even if there are outsourcing websites because clients have various preferences and it varies based on their project. Clients not just post their projects elsewhere in the internet, they also look for freelancers online because it saves them more time. If you have a blog, it may be possible that out of your 100 visitors, there will be 10 potential clients. In your case, it will also be easier for you to look for projects.

4. More Room for Income Opportunity

When a blog becomes popular, clients will not be the only one who you'll earn money from but also advertisers, network marketers, and be able to start affiliate marketing in which you can earn lots and lots of passive income. Which means less effort and more money.

Blogs don't just rise to the top and become popular overnight. There are so many competitions that to thrive you have to do extra effort. To begin a blog you can register for a blog on free blog hosting sites like www.blogger.com and www.wordpress.com. Think of a unique name for your blog, a good name will be your name because it creates your own brand hence a more optimized blog. Don't forget to update your blog regularly so that search engines won't forget you. Moreover, if you have some cash you can buy your own domain name (yourname.blogspot.com or yourname.wordpress.com will become www.yourname.com) and host your blog (try godaddy.com) to make it search engine optimized.